1Brief & personas
2Interview

Test your product idea with synthetic users, in minutes.

Describe your idea, get a clear brief and three realistic personas, then interview them. Free, no sign-up to start.

1 · BriefWe turn a few lines into a structured product brief.
2 · PersonasThree detailed, editable personas. Download them as one research pack.
3 · InterviewAsk anything. Each persona answers in character.
Synthetic personas are a fast starting point, not a replacement for talking to real users.

What are you building?

A few lines is enough. We’ll ask follow-ups if we need more.

Don’t include confidential or personal information. Inputs and outputs may be stored to improve the tool.

A few quick questions

Your description is short, so these help us write a useful brief.

Working…

Your business brief

Check and edit anything. Your personas will be built from this.

Your personas

Click any text to edit. Open “Full profile” for workflow, decision-making and jobs-to-be-done.

AI personas can feel too neat. Edit them to match what you actually know about your customers.
Research pack (brief + personas):

Interview your personas

You can ask 6 chat questions for free. Ask all three personas at once, or pick one to dig deeper.
Download session: · ·
What is your first impression?What would stop you using this?How do you handle this today?Would you pay for this? How much?