1Brief & personas
2Interview

Test your product idea with synthetic users, in minutes.

Describe your idea, get a clear brief and three realistic personas, then interview them. Free, no sign-up to start.

1 · BriefWe turn a few lines into a structured product brief.
2 · PersonasThree detailed, editable personas. Download them as one research pack.
3 · InterviewAsk anything. Each persona answers in character.
Synthetic personas are a fast starting point, not a replacement for talking to real users.

What are you building?

A few lines is enough. You can fill any gaps on the next screen.

Don’t include confidential or personal information. Inputs and outputs may be stored to improve the tool.

Working…

Your business brief

Check and edit anything. Your personas will be built from this.

Tell us who it’s for or what you want to test, so your personas are useful. One is enough.

Your personas

Click any text to edit. Open “Full profile” for workflow, decision-making and jobs-to-be-done.

AI personas can feel too neat. Edit them to match what you actually know about your customers.
Research pack (brief + personas):

Interview your personas

You can ask 6 chat questions for free. Ask all three personas at once, or pick one to dig deeper.
Download session: · ·
What is your first impression?What would stop you using this?How do you handle this today?Would you pay for this? How much?